About 270 miles southwest from Las Vegas, where Intel president of the united states Brian Krzanich is at CES unveiling his company’s most recent developments, the dawns are off in a massive studio room where many of those amazements are waiting to be used by the biggest mentions in Hollywood entertainment.

Located in soundstage 25 of the MBS Media Campus in Manhattan Beach, Intel’s Immersive Entertainment Labs is taking its first, tentatives stairs in a potentially billion-dollar bet on the future of recreation, and Intel’s move into a leading role under the klieg light in Tinseltown. And facilitating it along the way will be studios like Paramount Pictures, which is one of the first to sign on to accompany flair there.

The architect of Intel’s immersive leisure play is Diego Prilusky, a visual accomplishes master and decorator who moored at Intel as part of the company’s acquisition of Replay Technology, where Prilusky acted as innovative director and vice president of make after a decade long career in Hollywood working on films like Clash of the Titan, Prince of Persia and The Chronicles of Narnia: The Voyage of the Dawn Treader.

Replay Engineering established the 360 -degree replay technology system, liberate, and was acquired by Intel in 2016. Since then, Prilusky has been working with Intel on introducing that gesture capture technology to a broader gathering. A mission that’s culminated in the Entertainment Labs.

“The project evolved post-acquisition as an initiative to expand the type of immersive video we’ve been doing in plays into a broader content creation, ” Prilusky tells me. “We were a small startup growing into a big startup. The large-scale thought was to invest in intensifying and scaling this technology. Volumetric and immersive media is a new type of content that we’re exploring.”

Krzanich referred to this in somewhat more simpler expressions on theatre over at CES: immersive media, he says, is mostly a “massive data problem.”

It’s an daring campaign and set in an evenly grandiose infinite. For the demonstration at CES, Intel had improved a imitation of the exterior of a town square from the mid-to-late 19 th century, rife with barroom and prison, and all the tumbleweed and junk that board of directors would need to elicited the Wild West and Hollywood’s golden age.

While the establish pattern harkens back to days of yore in Western myth, the technology powering the new equipment on soundstage 25 is all of the most recent and greatest that Intel and its partners had to offer.

Inside the 25,000 square foot studio gap, is a 10,000 square foot volumetric captivate gap( where the Old West town square was improved ), which Intel claims is the world’s largest. Snaking through and around that volumetric gap is 5. 1 miles of fiber cables connected to 10 petabytes of onsite storage. It’s capturing information communicated from the members of the movement of objectives through 1 billion spots of lamp to captivate portraits recorded in the space.

“One of the key goals is to work directly with the entertainment industry and the community of the information contained creators that would be a key motorist of this experience, ” Prilusky says. And Intel has already lined up one of Hollywood’s biggest and most celebrated studios as a partner in its brand-new leisure experiment.

E2F 7B4F8

Hardware at the new Intel studio


Diego Prilusky, heads of state of Intel’s new Immersive Labs, talking to peers


The light rig at Intel’s brand-new immersive soundstage


The motion capture dome plasters 10,000 square hoofs


Over five miles of cable runs through Intel’s immersive studio gap


The motion capture gear Intel is expend for its immersive soundstage


1 billion moments of light-colored are used to capture the volumetric data recorded inside the immersive studio gap