LeBron James has made is targeted at H& M over the clothing retailer’s racist online store ad.

The Cleveland Cavaliers whiz applied Instagram on Monday to call out the company for advertising on its e-commerce place in the U.K. showing a black child mannequin wearing a hoodie that speaks, “Coolest Monkey In The Jungle.”

“U got us all inaccurate! And we ain’t going for it! Straight up! ” James wrote in his caption for the purposes of an edited form of the H& M ad made by artist Chris Classic, who had superimposed crowns on the boy’s honcho and sweatshirt, and contributed the label: “KING OF THE WORLD.”

A post shared by LeBron James (@ kingjames ) on Jan 8, 2018 at 3:58 pm PST

“Enough about y’all and more of what I see when I look at this photo, ” James wrote in his post, which he addressed to H& M’s official account. “I ensure a Young King !! The ruler “of the worlds”, an untouchable Make that they are able never be denied!

“We as African Americans will always have to break obstacles, substantiate beings erroneous and undertaking even harder to prove we belong but guess what, that’s what we beloved because the benefits at the end of the road look so beautiful !! ” he added.

Manchester United football wizard Romelu Lukaku made a same proclamation with this edited account of the H& M photo 😛 TAGEND

A upright shared by Romelu Lukaku (@ rlukaku9 ) on Jan 8, 2018 at 5:24 pm PST

The berths added to a major online backfire against Sweden-based H& M. “Starboy” singer The Weeknd on Monday quit his partnership with the company 😛 TAGEND

H& M defended and pulled the picture on Monday.

“We is quite clear that many people are upset about the epitome. We, who work at H& M, is simply agree. We are deeply sorry that the picture was made, and we also miss the actual etch, ” a company spokesperson told The Wrap, adding that it was now investigating the accident to prevent it from happening again.

Clarification: Language in this story has been amended to clarify that James did not create the likenes he shared on Instagram.