The NBA and 2K Plays are propelling their own esports league for the NBA 2K video game succession and on Monday they launched the league’s logo.
The logo for the NBA 2K League is reminiscent of the NBA’s own symbol but instead of peculiarity a basketball player, it boasts the design of a basketball.
The vertical pill-shape of the logo and its blood-red, white, and off-color coloring speaks to the NBA’s own logo, and the typeface of the tournament word below is used by 2K Games.
Along with the badge expose, 2K Competitions released a video that delves into the design process.
The designer, Rodney Richardson of Rare Design, justifies the thought process behind why the insignium is reminiscent of a basketball rather than, like the NBA’s logo, a player.
“It’s not defined by fornication, it’s not male or female, ” he said in the video. “This league is open to any gamer that has the ability to go out there and earn their spot.”
League members will be representing NBA teams, although the names of the teams may be somewhat altered to distinguish between the original squad and the esports team. The NBA 2K League’s seasons will mirror ordinary NBA planneds with a regular season, bracketed playoffs, and a championship.
The identifies and logos of all 17 participating crews in the first season will be divulged throughout the week.
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